Founded in 1997

29 years.
One Huangshan.
One Expert.

We have been here since Huangshan opened its doors to the world. And when you arrive, we will still be here. Your journey deserves more than just a tour package—it deserves a genuine local story.

Discover Our Story

29 Years
Deeply Rooted in Huangshan Tourism

30K+
Guests Hosted from Around the World

#1
One of Anhui Province’s Earliest Licensed Travel Agencies for International Visitors

30+
Countries and Regions Served

Our Story

A Travel Agency Growing with Huangshan
In 1997, as China’s tourism gradually opened to the world, Huangshan Huizhou International Travel Service was founded—becoming one of Anhui’s first agencies licensed to serve international tourists. We are not just witnesses to Huangshan’s journey to the world; we are active participants and enablers.

For twenty-nine years, under the leadership of our Founder & General Manager Mr. Pan Feng, our team has explored every trail, experienced every season, and crafted tailor-made journeys for thousands of travelers from Hong Kong, Macao, Taiwan, and overseas. From the Huangshan Sea of Clouds, the ancient villages of Huizhou, to the tea plantations of southern Anhui—each itinerary reflects years of accumulated expertise and passion.

"We have climbed Huangshan in snow, waited atop the peaks during cloud-filled mornings, and witnessed the mountains ablaze with autumn colors. This mountain is never the same twice. I hope every guest experiences these surprises firsthand."

Today, we continue to offer fully private, customized tours—no crowded buses, no fixed departure times, no cookie-cutter itineraries. Every journey starts with a sincere conversation: what do you like, what do you want to see, and how do you like to travel.

Whether you are a photographer chasing light and shadow, a family exploring ancient culture, or a business traveler seeking a unique golf experience in Huangshan—we provide the most attentive, personalized service throughout your journey.

29 Years · Step by Step

Key Milestones That Define Us

1997 – Founded · A Historic Beginning
Huangshan Huizhou International Travel Service was officially established, becoming one of Anhui Province’s first licensed agencies for international travelers and starting our journey serving visitors from around the world.

2000s – Focusing on English-Speaking Markets
Led by Mr. Pan Feng, our team specialized in serving travelers from Europe, the U.S., Hong Kong, Macao, and Taiwan. We developed a unique methodology for private, culturally aware guided tours.

2010s – Expanding Across Southern Anhui
Our service area extended from Huangshan to East China, including Shanghai, Hangzhou, and Jiangxi. We introduced immersive Huizhou cultural experiences, private tea garden visits, international golf itineraries, and multi-province tours.

2020–2022 – Resilience and Preparation Amid the Pandemic
While global tourism paused, our team documented the quietest moments in Huangshan and refined tour itineraries, preparing for the world’s return.

2024–2025 – Visa-Free Era · A New Beginning
As China introduced visa-free policies for multiple countries, international travelers returned. With 29 years of experience, we welcomed guests from around the globe with renewed passion.

Why Choose a Local Expert Instead of a Big Travel Agency?

Big agencies sell Huangshan as a product. We introduce it as our home. This difference touches every detail of your journey—from your first step on the mountain path to the last sip of Keemun tea.

Deep Local Knowledge
Our team knows which trails are perfect for sunrise clouds at 5 a.m., and which hidden tea houses are worth visiting. This knowledge comes from 29 years of experience—you can’t buy it anywhere.

Fully Private and Customized
Every itinerary is tailored for you—your pace, interests, and budget. No crowded buses, no fixed departure times, no compromises—just your Huangshan.

Direct Contact, No Middlemen
Communicate directly with local Huangshan experts. The person you talk to today is the one welcoming you at the foot of the mountain.

Cultural Depth Beyond the Mountains
Huangshan is our centerpiece; southern Anhui is our canvas. Explore Huizhou architecture, traditional ink workshops, tea origins, and calligraphy studios. Experience the full soul of this land.

Unique Travel Experiences
Play golf with the world’s most stunning mountains as your backdrop; attend a private ink-making workshop; stay in centuries-old historic guesthouses. We craft unforgettable, one-of-a-kind memories.

Licensed and Trustworthy
We hold all necessary licenses issued by China and Anhui Province. Thousands of guests from over 30 countries have traveled with us and returned home with cherished memories.

Your Local Guides

Your Friends in Huangshan

The Huangshan Huizhou International Travel Service team dedicates all their energy to one goal: ensuring every visitor leaves with far more than expected.

Fluent in English and deeply knowledgeable about Huizhou culture, history, and geography, our guides are not just guides—they are storytellers. They share how Huangshan inspired painters and poets, how Huizhou merchants traveled the world yet returned home, and how the mountain transforms with each season.

We are recognized as the best team for hosting international visitors—not just by words, but by 29 years of repeat guests and glowing reviews.

Whether you plan a two-day mountain hike or a ten-day cultural immersion in southern Anhui, we handle every detail—accommodation, transportation, attraction bookings, restaurant recommendations. You just arrive and enjoy.

"My goal is simple: when you leave Huangshan, you shouldn’t feel like you ‘visited a site,’ but that you ‘met an old friend.’"

— Pan Feng, Founder & General Manager

Highlights
01 – Founded in 1997, among the first licensed agencies to welcome international visitors to Huangshan.
02 – From your first inquiry to the end of your trip, you’re handled by local experts—no outsourcing, no surprises, just exceptional service.
03 – We know every season of Huangshan—spring blossoms, summer mists, autumn foliage, winter snow—and guide you to the best routes and timing.
04 – With China’s new visa-free policies for many countries, entry is easier than ever. We assist you every step of the way.

Huangshan Huizhou International Travel Service Co., Ltd. (Chinese Name: 黄山徽州国际旅行社有限公司), located in Tunxi District, Huangshan City, Anhui Province, China, was founded in 1997. It is one of Anhui Province’s earliest travel agencies licensed to serve international visitors. We specialize in private tours of Huangshan, one-day trips to Hongcun and Xidi villages, in-depth Huizhou cultural tours, golf-focused itineraries, and multi-day customized southern Anhui tours, serving overseas Chinese and international travelers from over 30 countries, including Europe, the Americas, and Southeast Asia.

Contact Us Anytime

Phone: 86 13675595719（Jack)

WeChat: 86 13675595719（Jack)

WhatsApp: +86 13675595719 (Jack)

Email: visithsm@gmail.com

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